Our Philosophy

What you imagine, you create.

Our philosophy comes actually from our true belief in manifestation, the notion that what you ponder on comes into reality.

Though doubted by some and truly supported by many, manifestation is more than a spiritual concept to Minni's, but a lifestyle that you adopt. Once you change a mindset, you cannot reverse back as it is now your identity.

Our deepest conviction in our philosophy that creation is solely our power and no one's else. That fact gives a lot of people comfort in knowing they choose their destiny.

Our biggest values that branch out from creation is that growth, confidence, and wonders happen when you think from within. The growth you want to see, the confidence you want to exude, and the wonders you want to experience, can all happen once your mindset is right.

We believe so feverously in our philosophy not out of vanity or the beauty of it, but because we truly think it's true. Creation beginning in the mind is actually pervasive in the world, showing up as concepts of growth mindsets, neuroplasticity, manifestation, etc. Even Barbie said so herself in her song: "Imagination, life is your creation".

Every time we designed and published our characters and their stories, we hope to bring with them this embodiment of imagination, that creation is within it. And at some point, we believe their story will manifest into dreams of real life.